Toshiba, as a brand for laptops, no longer exists in the consumer market under the Toshiba name Toshiba Laptop. In 2020, Toshiba sold its remaining stake in its laptop business to Sharp Corporation. Sharp rebranded the laptop business to Dynabook Inc.
Dynabook Inc. continues to produce and sell laptops that were previously branded as Toshiba. These laptops maintain the quality and features that Toshiba was known for but are now marketed under the Dynabook name.
Does Toshiba still make laptops?
Toshiba Laptop is no longer producing laptops under its own brand, but its technology and design are licensed to other companies who manufacture and sell laptops under the Toshiba name.
Is Toshiba a Japanese brand?
Toshiba Laptop began as a manufacturer of heavy electrical equipment in Japan over 135 years ago. Today, Toshiba Laptop is known globally for its innovative technology, superior quality, and unmatched reliability.
What is Toshiba called now?
Originally known as Toshiba Laptop, we have refreshed our brand name to constantly evolve with innovation. Dynabook strives to maximize your productivity at work through best-in-market quality and reliability along with creating intelligent designs with smart features.
Why Toshiba sell their own business?
Toshiba Laptop has sold or divested parts of its business for several reasons, typically driven by strategic, financial, or operational factors:
- Financial Troubles: Toshiba Laptop has faced significant financial difficulties over the years, including major losses in its nuclear power business, particularly after the bankruptcy of its U.S. nuclear subsidiary, Westinghouse Electric. Selling parts of its business has been a way to raise funds and stabilize its finances.
- Refocusing on Core Competencies: Companies often sell off non-core businesses to focus on their main areas of expertise. For Toshiba, this could mean concentrating on its more profitable or strategically important sectors, such as energy, infrastructure, and digital solutions.
- Market Changes and Competition: The competitive landscape in various industries can prompt companies to exit certain markets. For instance, intense competition in the consumer electronics market may have influenced Toshiba’s decisions to sell parts of its PC and TV businesses.
- Corporate Governance and Scandals: Toshiba has also faced corporate governance issues and accounting scandals, which have pressured the company to restructure and sell off assets to regain investor confidence and improve corporate governance.
- Strategic Partnerships and Mergers: Sometimes, selling a business can be part of forming strategic partnerships or mergers that are beneficial for the company’s long-term growth. For instance, selling a division to a company that can better leverage its potential might create value for Toshiba’s shareholders.
What are the disadvantages of Toshiba laptops?
Battery problems: Toshiba laptops have been known to have battery problems, such as short battery life, batteries that won’t charge, and batteries that overheat. These problems can be caused by a faulty battery, a bad connection, or a problem with the laptop’s power management system.
Is Dynabook a good laptop brand?
The Dynabook (which once upon a time was Toshiba) Satellite Pro is an adequate notebook. In this review, I’m comparing it to my a HP probook x360 435 g7, which is about $100 more. The HP at 250 GB has half the gigs of memory, half the Ram (8 GB vs 16) and 2.7 GHZ vs 2.8 GHZ. -The bezel around the screen is fairly thin.
Dynabook Latest Models and Prices
- Dynabook Portégé X30L-G
- Specifications: 13.3-inch Full HD display, Intel Core i5/i7 processor, 8GB/16GB RAM, 256GB/512GB SSD
- Price: Starting around $1,400
- Dynabook Portégé X40-J
- Specifications: 14-inch Full HD display, Intel Core i5/i7 processor, 8GB/16GB RAM, 256GB/512GB SSD
- Price: Starting around $1,500
- Dynabook Tecra A50-J
- Specifications: 15.6-inch Full HD display, Intel Core i5/i7 processor, 8GB/16GB RAM, 256GB/512GB SSD
- Price: Starting around $1,200
- Dynabook Satellite Pro C50-H
- Specifications: 15.6-inch Full HD display, Intel Core i3/i5 processor, 4GB/8GB RAM, 128GB/256GB SSD
- Price: Starting around $700
- Dynabook Portégé X30W-J
- Specifications: 13.3-inch Full HD touchscreen display, Intel Core i5/i7 processor, 8GB/16GB RAM, 256GB/512GB SSD
- Price: Starting around $1,600
Why dynabook are not so popular in world
Dynabook, formerly known as Toshiba’s PC division, has not maintained the same level of global popularity as some other laptop brands for several reasons:
- Brand Transition: The transition from Toshiba to Dynabook might have caused some confusion among consumers, impacting brand recognition and loyalty.
- Market Competition: The laptop market is highly competitive, with well-established brands like Dell, HP, Lenovo, and Apple dominating the market. These brands have strong marketing, extensive product lines, and significant consumer trust.
- Distribution and Marketing: Dynabook’s distribution and marketing efforts may not be as extensive or aggressive as those of its competitors, leading to lower visibility and availability in many regions.
- Product Range: While Dynabook offers high-quality laptops, their product range may not be as broad or as well-known as those of larger competitors. This can limit their appeal to a wider audience.
- Corporate Focus: Dynabook has a strong focus on the business and education sectors, which might mean less emphasis on consumer-oriented marketing and retail presence.
- Perceived Innovation: Consumers often look for brands that are seen as leaders in innovation and technology. Dynabook may not have the same reputation for cutting-edge features and design as some of the leading brands.
- Customer Awareness: In many markets, consumers might not be as aware of Dynabook’s history and quality, particularly if they are more familiar with brands that have a larger marketing presence.
Despite these challenges, Dynabook continues to produce high-quality laptops and has a loyal customer base, especially among business users who value durability, security, and performance.
In Conclusion
Toshiba’s exit from the consumer PC market and the subsequent rebranding to Dynabook marks the end of an era for a company that once held a significant share of the global laptop market. This transition is part of a broader strategy to focus on its core business areas and streamline operations. Here are key points summarizing Toshiba’s journey and the emergence of Dynabook:
- Pioneering Legacy: Toshiba Laptop was a pioneer in the laptop industry, introducing some of the earliest portable computers and setting high standards for innovation and quality.
- Market Challenges: Over the years, Toshiba faced intense competition from other global brands, shifting consumer preferences, and market saturation, leading to a decline in its market share.
- Strategic Shift: In 2018, Toshiba Laptop sold its PC business to Sharp Corporation, which subsequently rebranded the division as Dynabook in 2019. This move was aimed at refocusing Toshiba’s efforts on more profitable sectors like infrastructure, energy, and electronics.
- Continued Legacy: Under the Dynabook brand, the company continues to produce high-quality laptops, particularly targeting business and professional users with a focus on durability, security, and performance.
- Brand Transition: The transition from Toshiba to Dynabook involves maintaining the legacy of innovation while adapting to new market dynamics and leveraging Sharp’s resources and expertise.
In conclusion, while Toshiba Laptop no longer directly participates in the consumer PC market, its legacy and expertise live on through Dynabook. The rebranded entity strives to maintain the high standards and reputation established by Toshiba, continuing to serve the needs of professional and business users worldwide.
